Pull Tab Advertising

It has made a comeback. It may be the economy or it may be too many “monetized” website and news letters.

But old fashioned pamphlet advertising does work.

“Call to Action!”

How many unsolicited email and how many unwanted straight to recycle junk mail do you get. With pull tab, only those that do want your free or low cost product will take a little slip of paper.

I have used this method all be it; in another time. Very effective. Like the Greg list of the typewriter times. Even hand written, (as mine were.)

Then came the fantastic per page copy shops, with many colors. The favorite being ‘Golden Rod.”

Why would there be such a resurgence in this basic form of marketing?

Both the over and mis reported bad news economy, along with the resulting government directed clamp down on small businesses, and pervasive amount of ‘experts’ on advertising and marketing.

A craftsman small business just cannot afford the costs, the time, or insults of many of these marketing experts. So he goes to the quick copy shop.

A little clip art and instant marketing. Find a few Laundromats, a few coffee shops, bulletin boards, and many lamp posts. Soon you mobile phone will ring.

Tips:

Be honest, no one wants to have their home surveyed for a break in.
Offer to meet first in a neutral setting
Find out where they took the tab
Show up as promised
Do real and valuable work
Don’t offer to do it under the table
Say “Thank you”
Clean up after yourself. (Don’t litter the public streets)

Of course beware, every consultant will soon also be calling or spaming you just to let you know that you have done everything all wrong again!

Want to know more?

contact me